According to a Google survey titled Understanding Local Search Consumer Behavior, 4 out of 5 internet users prefer to see ads on the Search Network that are relevant to where they are.
50% of consumers who search for local businesses via mobile visit them on the same day, and they tend to make 2.4 times more purchases of products and services compared to others.
However, the possibility of reliable geographic targeting on the Greek Internet is limited.
Geographic data is recorded in two main ways:
based on the user’s IP address and location
based on the location data that the user chooses to share via mobile phone
In Greece the first way becomes practically impossible, because the IP is assigned centrally through the connection provider. Increasing smartphone penetration and 3G connections will gradually help capture location data via mobile, but still worldwide rates are less than 50% of users.
The technique of Local SEO (Local SEO) tends to become one of the most essential components for any business that wants long-term success in the search engines. Local SEO increases the visibility of your business by targeting your website to the local results of users searching on the Google search engine. If you have a local business, you should have geographically relevant traffic in your area, through specifically targeted local results, which will expose your business to the geographically targeted audience in your market.
Clever-Net offers a local SEO search strategy, specially adapted for your location, ensuring the right signals for your business, while at the same time informing you of the right marketing strategy to follow to strengthen your position and build a stronger customer base that will increase the business’s success in Google’s organic results.
We ensure that your business appears in local searches, not only on desktop, but also on mobile devices and tablets. Our goal is for you to climb higher in the results than your competitors.
We put a lot of emphasis on our tactics, so that we can get you high in the search results with regular checks on our sources and continuous evaluation of the information. At the same time we create profiles on popular web and social media platforms to provide useful information to your audience.
With our approach, your website will properly target your audience, which will significantly increase your profitability. Our team keeps your business information accurate while continuously optimizing it for best results to increase your leads while giving them easy access to your business location and information.
You should focus on making your landing pages user friendly and not useless spammy pages made just for search engines.